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linda

Hi! I'm Linda Cassady, a Chicago-based branding and identity designer. Even after twenty five years, I still think it feels like fun. There's nothing better than connecting with business owners who are passionate about what they do. I bring that same excitement to the table when discovering the unique visual potential that resides in every brand. Creating the many ways to showcase these qualities is one of the best parts about what I do. Whether crafting a logo, developing a brand identity or designing distinctive collateral, I absolutely love every step of the process.

Growing up as an artist taught me the importance of  observation; my career as a designer has revealed the power of listening. A lifetime of noticing has fortified my belief that everything has the capacity for greatness, given the right attention. A shared enthusiasm for well-executed ideas can be a powerful catalyst. Wouldn't you like to find out what we could accomplish together?

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Linda considers your project from every possible angle. If you want someone immersed in the full design perspective; there's nobody better.

—Fred Spreen

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